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LORETwo months, two stories.

Brand
LORE, Uncommissioned Concept
Project
Fragrance
Deliverables
2 months, 25 images, 3 videos
Year
2026

Two months. Two stories. One signature. Each chapter takes LORE somewhere new, while keeping the textures, lighting, and offbeat humor that make the brand unmistakable.

An independent creative concept by Sioma. Not commissioned by LORE.
Month 1

Somewhere but nowhere.

For Somewhere but nowhere, we turn a note of cedar into a pencil. A familiar object with an unexpected twist. Scribbled notes, a giant pencil sharpener, a jukebox. School-day nostalgia meets LORE’s playful, vintage-inspired world.

Two months, two stories, 18_bouchon macro
Two months, two stories, 08_flacon copie
Two months, two stories, 01_emma crayon oreille
Two months, two stories, 07_flacon taille crayon
Two months, two stories, 16_copeaux macro
Two months, two stories, 10_flacon boite no2
Two months, two stories, 15_gomme
Two months, two stories, 17_mine macro
Two months, two stories, 12_cle motel
Two months, two stories, 04_flacon copeaux
Two months, two stories, 05_flacon trousse
Two months, two stories, 06_flacon pot crayons
Two months, two stories, 13_pick up
Two months, two stories, 09_flacon pile crayons
Two months, two stories, 11_crayon lore
Month 2

LORE Motel.

For the holidays, the motel key returns. This time, all five fragrances check in, each with a room of its own. A pool, a minibar, a cedar cabin. Five distinct worlds, all with the same creative signature.

Two months, two stories, m2_enseigne
Two months, two stories, m2_reception
Two months, two stories, m2_piscine
Two months, two stories, m2_minibar
Two months, two stories, m2_famille
Two months, two stories, m2_cabane
Two months, two stories, m2_fenetre